Handmade in small batches

Building blocks for a foundation of self-love!

Meet the dolls who celebrate your child's story while quietly teaching them how to be a good friend to themselves.

Linda the Maker, a soft doll in yellow dungarees
“I am learning, and that's brave.”

Kindness, practised daily

Every doll arrives with an affirmation your child can say out loud until they believe it.

Made to look like them

Different skin tones, hair textures and stories, because feeling seen is the whole point.

Softly, sturdily made

Washable covers, snap-fastened outfits and stitching that survives a real childhood.

Meet the friends

Three dolls, one affirmation kit, endless conversations.

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The company you keep shapes your learning.

Simply Me began with a simple question: what if the first friend a child talks to every morning taught them to be kind to themselves? We sketched, we interviewed parents, we sewed a very lopsided prototype — and then we kept going.

Read the whole story
  • 120+

    parents interviewed

  • 3

    dolls in the family

  • 30

    affirmations written

  • 100%

    washable fabrics

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New dolls, behind-the-scenes sketches and the occasional affirmation for grown-ups.